writer of all the things
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Iron Hill Brewery & Restaurant

A range of work in digital, print and more for Iron Hill Brewery & Restaurant.

 

With a growing number of locations in the Delaware Valley area, Iron Hill Brewery & Restaurant was known for their award-winning craft beers paired with fresh, modern American fare. But with increased success and expansion came the challenge to possess a brand that measured up—in print, digital and ultimately store traffic. 

Agency: Netplus Marketing
Creative Partners: Colleen Reese & Melanie Taube

 

 

REINDEER'S REVENGE

Right in time for the holiday season, Iron Hill re-released their Reindeer's Revenge beer and as a result required collateral to help promote the cans both in-store and via digital media. Playing up the festive revelry of the holidays, I wrote copy for various materials including display banners, posters, menu inserts, T-shirts and other point-of-sale collateral.

 
 
 

RUSSIAN IMPERIAL STOUT

In addition to producing the same type of materials for the release of the Russian Imperial Stout, I also helped concept the can design itself. Since the previous design felt ill-suited with the actual beer and we'd previously had success with creating a specific character that embodied each beer's taste and personality, my team and I collaborated on fashioning a new persona. The end result was a strong, fierce warrior that was brought to life via a custom design by an illustrator. What followed was collateral with crisp copy to match the new character that altogether better suited the featured beer.

 
 
 

RADIO SCRIPT

For each campaign, our cross-channel media strategy also included streaming audio with a focus on driving as many reservations as possible via programmatic media retargeting and geo-targeting near Iron Hill locations. The radio spot below was written to maximize store traffic conversions during the holiday season.