Stunted by its strong ties to childhood nostalgia, Friendly's needed help translating those connections into a modern brand that embodied a sense of happiness people could experience every day. At the same time, they also needed support promoting their retail product offerings beyond its Northeast roots. That's where we came in. From video to print to web, email, and more, I helped elevate their creative output on all fronts and develop impactful brand experiences to make their fans, both new and old, hungry for more.
