South African roots. Flame-grilled chicken. All the peri-peri sauce. Those were the touchstones when it came to creating content for this global restaurant chain to not only help increase brand awareness in the U.S., but also keep those in the know more engaged than ever. Whether it was creating point-of-sale collateral for a product launch or drumming up copy for some mouthwatering social content, I helped out on a handful of projects to support their marketing efforts.
